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Upcyklace a motivy vedoucí k uvědomělé spotřebě
Fričová, Dominika
The diploma thesis deals with motives that lead consumers to conscious consumption. The goal of the work is to design a communication campaign that will support the concept of upcycling among consumers and increase awareness of this issue. The theoretical part approaches the topic of circular economy, upcycling and waste management. The practical part examines the behavior of consumers and their motivation in the upcycling process. Based on the results of the quantitative and qualitative investigation, marketing communication is designed, which aims to support the concept of sustainable consumption and upcycling among consumers.
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Ecology in Diapers Return to cloth diapers as a step forward?
Stehlíková, Tereza ; Jakoubková Budilová, Lenka (advisor) ; Kolářová, Marta (referee)
In my thesis, I have covered interviews with ten women - mothers who have decided to use for their babies a changing system of modern cloth diapers. For the topic I have used a qualitative sociological research strategy. The purpose of the received data from the interviews was to answer questions about motivations and reasons for the usage of this type of nappies and decide what benefits they see in them. As our society is used to disposable baby diapers and looks at them as a norm, I was interested in people's reactions, which these mothers have faced and how they have coped with. Finally, I have tried to find out the role of the internet and the social media in this matter. The theoretical part is devoted to the history of cloth and disposable diapers. There I have put into the context the issue of cloth diapers with the principles of sustainable development and responsible consumption. In the practical part I have carried out an analysis of ten semi-structured interviews with mothers who have been using cloth diapers for babies, along with examples of expressions of activities associated with cloth diapers in social media on the internet.
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Ecology in Diapers Return to cloth diapers as a step forward?
Stehlíková, Tereza ; Jakoubková Budilová, Lenka (advisor) ; Kolářová, Marta (referee)
In my thesis, I have covered interviews with ten women - mothers who have decided to use for their babies a changing system of modern cloth diapers. For the topic I have used a qualitative sociological research strategy. The purpose of the received data from the interviews was to answer questions about motivations and reasons for the usage of this type of nappies and decide what benefits they see in them. As our society is used to disposable baby diapers and looks at them as a norm, I was interested in people's reactions, which these mothers have faced and how they have coped with. Finally, I have tried to find out the role of the internet and the social media in this matter. The theoretical part is devoted to the history of cloth and disposable diapers. There I have put into the context the issue of cloth diapers with the principles of sustainable development and responsible consumption. In the practical part I have carried out an analysis of ten semi-structured interviews with mothers who have been using cloth diapers for babies, along with examples of expressions of activities associated with cloth diapers in social media on the internet.
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Fairtrade in comparison with its alternatives
Škrabánek, Jan ; Svoboda, Miroslav (advisor) ; Mirvald, Michal (referee)
This thesis examines specific consumer behaviour when a consumer takes an interest in conditions which the product was made in. This thesis analyses the most significant initiative in the field -- fairtrade -- and its alternatives. The research tries to answer the following questions: Does a programme better living conditions of the target group? Does it help to reinforce producers' situation in a distribution chain? Is the system transparent enough? The thesis examines following alternatives: 4C Association, Direct Trade and Good African Coffee. These alternatives work in some aspects better than fairtrade. Nevertheless it cannot be argued that either of them is better in all aspects. Fairtrade and its alternatives could be characterized as a speciality market and their possibilities to combat the poverty are therefore limited. The thesis suggests some questions for further research of fairtrade efficiency and it alternatives.
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